Jean-Philippe Boutin

Jean-Philippe Boutin

Environmental Manager interested in all things green, especially life cycle assessments, sustainable consumption and climate change.

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Top 5 ways Yellow Pages Group informs Canadians of its opt-out program

Top 5 ways Yellow Pages Group informs Canadians of its opt-out program

How do you look for the phone number of your local plumber? Is it on your mobile, on your computer or in the phone book?

As Canadians are now looking for information on local businesses and people in a variety of ways, YPG offers the choice to Canadians to opt-out of receiving the print directory. When launched in 2009, YPG was one of the first directory publishers internationally to offer such a program.

In a context where a majority of Canadians continue to use our print directory, one of our challenges is to inform online savvy Canadians that if they no longer need a print directory, they can opt-out. Here are the top 5 ways we are using to achieve this objective.

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The Year in Review: Seasons of Green

The Year in Review: Seasons of Green

Taking a step back often helps in getting perspective, which is essential to move forward. This is why I want to take you through the green accomplishments that we at YPG are most proud of. For the past two years, we have been implementing the Changing the World, One Step at a Time program developed…

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Evaluating our carbon footprint

Evaluating our carbon footprint

Each December, environmental ministers from around the world meet to negotiate climate change agreements that will reduce our collective carbon footprint ─ as climate change is, arguably, the most important environmental issue of our time.

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Yellow Pages Going Green

Yellow Pages Going Green

Here is a translation of my response to an editorial published in La Presse, on August 27, 2011: “Many Montrealers have already received their Yellow PagesTM print directory on their doorstep or in their building’s lobby. The article published in La Presse’s Forum section on August 27 has no doubt led many residents to wonder…

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You do what at Yellow Pages Group?

You do what at Yellow Pages Group?

People I meet for the first time at parties or family activities are usually a bit puzzled when I tell them that a corporation like Yellow Pages Group has a dedicated environmental manager. That person being moi. What could I possibly be doing? Picking up unused directories? Choosing the trees to chop for paper? (Completely…

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