Matthieu Houle

Matthieu Houle

Director, Mobile & Platforms - Guru of the Mobile department (aka YellowAPI) at YPG Canada. And I love it.

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YellowPages.ca among the Top 25 All-Time Free Apps for iPhone on the App Store in Canada

YellowPages.ca among the Top 25 All-Time Free Apps for iPhone on the App Store in Canada

Recently, we were pleased to learn that the YellowPages.ca mobile app was officially one of the Top 25 most-downloaded free iPhone apps of all-time on the App Store in Canada. We were excited to find ourselves shoulder to shoulder with world‑famous applications such as Facebook, Skype and Twitter.  To us, this means that Canadian consumers…

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Is your business ready for the rise of mobile shoppers?

Is your business ready for the rise of mobile shoppers?

From a local advertiser’s perspective, the biggest trend to prepare for in 2012 is mobile shopping. In fact, the trend has already started for many businesses—retailers, for example, or “urban service” providers like restaurants, beauty salons and so on, which people tend to search for while they’re on the go. In some areas, businesses that can’t be found by mobile shoppers are actually losing a lot of customers.

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Yellow Pages Was Built for Mobile

Yellow Pages Was Built for Mobile

At Yellow Pages Group, we see the smartphone platform as an extension of our business model. We help people find the services and products they need, when they need them. And mobile devices are the ultimate tool to do just that.

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