Nicolas Gaudreau

Nicolas Gaudreau

Chief Marketing Officer

All Posts by Nicolas Page 1 of 2

Study: Google 2X pricier than YP Per Call

Study: Google 2X pricier than YP Per Call

A study conducted by our industry counterparts in the United States (YP) shows some very interesting results when it comes to return on investment for local SMBs. The study set out to prove that online directories can become a better value for local advertisers, compared with general search services.

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2011 in review: the year of digital acceleration

2011 in review: the year of digital acceleration

Hard to believe the Holidays and the New Year are around the corner. As we prepare for well-deserved quality time with our loved ones, this is a perfect moment to reflect on our accomplishments of the past year and our overall vision as a company. With the arrival of the internet and mobile smartphones, consumers…

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Yellow Pages Group’s Seminar Series Gives Alberta  SMBs Digital Marketing Know-how

Yellow Pages Group’s Seminar Series Gives Alberta SMBs Digital Marketing Know-how

Yellow Pages Group’s Harness the Power of Online Marketing Seminar Series went in the context of its five-city tour. The event which took place earlier this month in Edmonton, was organized to help local small and medium-sized businesses better understand how they can leverage online marketing to grow and attract new customers.

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YPG Seminars Series makes its first Prairie stop in Winnipeg

YPG Seminars Series makes its first Prairie stop in Winnipeg

It was a diverse crowd gathered for the first Prairie stop of the Yellow Pages Group’s free Online Marketing Seminar Series last week at the Winnipeg Convention Centre. There were representatives from the gardening and sewing industries, people who sold vacuums and dentures, as well as photography studios, dance studios and communications firms, and many others. Yet, they all wanted to know the same thing: how to more effectively use the Internet to market their business.

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Yellow Pages Group Takes Digital Marketing Expertise East  To Halifax With Free Seminar

Yellow Pages Group Takes Digital Marketing Expertise East To Halifax With Free Seminar

Yellow Pages Group Takes Digital Marketing Expertise East
To Halifax With Free Seminar
Yellow Pages Group brought its free online marketing Seminar Series to Halifax last week, drawing a large crowd of small and medium-sized business operators and employees to the historic Pier 21 building overlooking the Halifax Harbour.

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