Zelia Lefebvre

Zelia Lefebvre

Crazy about community management, social media and everything that has anything to do with social. In her spare time she loves watching her alfalfa grow. Ex-Soap Opera junkie.

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Does Vine have any potential for businesses?

Does Vine have any potential for businesses?

What is Vine? Vine is a mobile application that allows you to make micro videos lasting under 6 seconds and share them with your fans on Twitter and Facebook. For more information read this post.

Wondering if Vine has potential for your business? Absolutely. Three weeks after its launch, the new service generated more than 100,000 micro-films. There is no denying the excitement generated by this new platform.

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Discover Vine, the new app to share video from Twitter

Discover Vine, the new app to share video from Twitter

I’ve finally had the opportunity to start playing with the new Vine app! I sometimes take my time when a new technology or social media trend starts.

Haven’t heard of Vine yet? For the record, Twitter, the king of micro blogging, acquired Vine in October last year to break into the video sharing market.

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Businesses and Social Media:  3 Major Organisational Trends for 2013

Businesses and Social Media: 3 Major Organisational Trends for 2013

January is a great time to look back at the past year and plan for the coming one. It’s also a month of resolutions and predictions. I thought I’d take the opportunity to share mine with you and give a general idea of the major trends that are likely to capture the attention of large companies in 2013.

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Bright Ideas for Business

Bright Ideas for Business

Today, it is my great pleasure to introduce our new platform for exchange and discussion aimed at small to medium size Canadian businesses: Bright Ideas for Business. The Yellow Pages Group marketing team will keep the discussion going on a daily basis and share tips and advice to help your business thrive. We understand the challenges of marketing and management and will participate wholeheartedly in its success. Social media allows us to offer these sites for sharing and interactive discussion.

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Pinterest: the hottest new thing in the world of social media Part 2

Pinterest: the hottest new thing in the world of social media Part 2

Since my last post, I hope you had a chance to explore the Pinterest platform and discover its many advantages. Were you able to to see its potential and understand how it could be useful for your business? As you know, several local businesses are already benefiting from their presence on the platform. Some saw their traffic increase significantly and have decided to favour Pinterest before Facebook. As mentioned in a recent article in Advertising Age, the American magazine Real Simple noted that Pinterest reported more traffic than Facebook. Impressive, isn’t it?

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